Jeff and Michael Chernoff are a father-son duo with a strong legacy in the insurance industry. With over 50 years of combined experience, Jeff, the President of Insurance and Trust, leads a team specializing in a wide range of insurance services, while actively contributing to the Tampa Bay community through leadership roles in local organizations. Michael, a seasoned insurance professional, focuses on providing personalized risk management solutions for high-net-worth clients, including home, auto, and asset protection. Together, they are dedicated to building lasting relationships and offering tailored insurance strategies to meet the unique needs of individuals, families, and businesses.